Sony Cybershot and Heat
Capture The Moment
Concept, Creative Direction, UI
The brief was to promote the new Sony Cybershot T2 model and drive sales.
Concepted a highly stylised microsite and supporting social media. Developed a highly styled user interface through vector graphics and flash animation.
The heat editorial team provided an insight into their daily life by showcasing their photos through content updates to the microsite.
Heat users were encouraged to upload their pictures to the gallery and were consequently entered into a weekly prize draw.
A selection of the best images were entered into a competition to win the camera and a holiday.
The microsite was supported through a successful viral campaign on Facebook, and seeded through photography websites.
