Estée Lauder Sensuous Gold
Takeover and integrated advertising campaign with primped.com.au
Concept, Storyboards, UI, Home Page Takeover and advertising placements
Concept and design of home page takeover and a Treasure Hunt game engaging users to find five easter eggs around the site that led them to Sensuous Gold product and then entered into a competition to win a product. The secondary element of the campaign captured user data through the interactive MPU. This directed users to stores for a free product sample via voucher download.
