BACKGROUND
Nicola has been in the digital industry since 1999 and her breadth of experience includes: advertising, fashion and beauty, entertainment, film, family history, leisure, and women’s interest.
Brands worked with include:
Ancestry, Adidas, Coca Cola, Diageo, Diet Coke, Estée Lauder, ivillage.co.uk, Nivea, RAF, Rockstar, Sony, Twinings and Universal Pictures.
EXPERIENCE
- Creative budget and spend management
- Interrogating, developing and delivering briefs within an Agile framework
- Creative idea generation and development
- Development and communication of project plans throughout the whole life cycle
- Client side and agency experience
- Third party external agency management
- Creative design and direction of multiplatform projects, including social media assets
- Partnering with other creatives such as copywriters
- Managing freelancers
- Briefing development teams to deliver multiplatform campaigns using a mobile first approach
- Design for conversion optimisation and multivariate testing
- Brand guardian for all campaigns including TV ads
RECENT WORK
ANCESTRY
FIRST WORLD WAR
Creative Direction, UI, UX, Branding
ANCESTRY
FIRST WORLD WAR
Creative Direction, UI, UX, Branding
ANCESTRY
YOUR FAMILY STORIES
Creative Direction, UI, & Branding
ANCESTRY
YOUR FAMILY STORIES
Creative Direction, UI, & Branding
ANCESTRY
SUBSCRIPTION FLOW
Creative Direction, UI & UX
ANCESTRY
SUBSCRIPTION FLOW
Creative Direction, UI & UX